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Automating a Car Sharing startup

Turning customer data into knowledge

For this startup in The Hague I created a fully automated customer journey using Typeform, Zapier, ActiveCampaign and Google sheets to send car usage data from people living in different neighborhoods to their marketing automation platform and fully automated their e-mail flow.

We used Google sheets to create a formula that calculated on autopilot how much money people would save if they would make the jump to car sharing. The calculation was based on their current car usage during the week and weekend trips. 

Tools used

  • Zapier
  • ActiveCampaign
  • Google Sheets
  • Typeform
  • WordPress & Divi forms

Automating A College in Amsterdam

Turning searching parents into a new influx of students

For this entrepreneurial college in Amsterdam, I created and managed all Google ad campaigns, and used Zapier and Activecampaign to not only bring new students in, but cleared up their customer pipelines and automated their entire funnel.

From initial search in Google till subscribing as a new student, marketing data (search intent and keyword) is used to improve the quality of our students. Across the whole funnel we have now a good picture which students finish their studies and who is dropping off. From keyword till graduation.

Tools used

  • Zapier
  • Activecampaign
  • Google sheets to send source data across the funnel
  • Semrush
  • Google ads
  • WordPress

 

Managing clients on agency side at Storm Digital (ABN-AMRO)

Working on the first Instagram / IGTV production by a bank.

For Storm Digital, later acquired by Accenture Interactive, I independently managed a team of junior marketers on the ABN-AMRO account. Together we also created one of the first Instagram & IGTV campaigns ever by a corporate bank.

During a second term in 2022, I worked at Accenture interactive with a team of junior and medior marketeers on all social media campaigns for the bank, managing budgets as well. 

Platforms used

  • Facebook & Instagram
  • Snapchat
  • Twitter
  • Pinterest
  • Reddit
  • Linkedin
  • Smartly advertising tool

 

Kickstarted the online growth at the biggest Dutch Broadcaster

Growing the social channels and working on big TV productions

 

For the biggest broadcaster in the Netherlands (TV, Radio and Online) I, over the course of more than 3 years, kickstarted their online growth on all their social channels.

Not only on the corporate channels, but also on individual TV, Radio and online accounts, working together with TV hosts, head of marketing and editorial offices.  In 2019 I produced, with a team of editors, an online version of Christmas programming on Facebook using online video productions. And worked on innovative projects including Facebook chatbot projects and Youtube live stream marketing projects with influencers. 

 

Setting out advertising strategies at this startup

Setting out social advertisement experiments for growth

 

For 5miles, an online e-learning platform, together with the head of marketing, we set up small experiments using Google Ads, Linkedin ads and Facebook ads to create online growth, bring new customers in and investigate customer demand.

Automating a webinar setup for this startup in Power BI

Saving time by automating a webinar flow

 

Small business owners need 1 thing: new customers and save time. For Get Responsive, a business started by a solopreneur selling online training courses in Power BI, I helped him automating his webinar flow using ActiveCampaign and WebinarJam and set up Linkedin ads and YouTube ads to bring in new leads.

Tools used

  • Google sheets
  • ActiveCampaign
  • YouTube ads
  • Semrush for keyword research

Automating the Wuunder CRM and mailflow.

 

Getting a better view on lead data and connecting traffic sources to customer data

For Wuunder, an app that connects sender and receiver of packages, parcels, documents and pallets, I upgraded their marketing funnel by automating their funnel and  made them look at the right data to make beter marketing and sales decisions.

I made sure Google Analytics was set up measuring click data on their website to keep track of the steps people where taking on their website. Furthermore we connected keywords used in google searches to their customer data in Freshsales, both leads and customers, so the whole funnel became more data driven.

Tools used

  • Google sheets
  • Freshsales CRM
  • Google Ads optimalization
  • Semrush for keyword research
  • Google Analytics
  • Metabase
  • Zapier